Communications & Marketing Manager
- Employer
- British Institute Innkeeping (BII)
- Location
- London (Greater)
- Salary
- £35,000 - £40,000
- Closing date
- 7 Mar 2025
View more categoriesView less categories
- Job Type
- Marketing
- Sector
- Pubs and Bars
- Contract Type
- Full Time
Job Details
KEY RESPONSIBILITIES – A brief overview of what you will be doing
Supporting and working closely with the Head of Communications, the Communications & Marketing Manager will deliver excellence in all areas of the Communication Team’s remit. In addition, they will work closely with the Senior Leadership Team (SLT).
Comms & Marketing – Website/Social Media/Email/Magazine/General Comms
Working with the brilliant BII Comms team, overseeing marketing activity to ensure it is delivered to a high standard:
- CRM and website management – managing content, layout and technical aspects of the BII website, including supporting the new website project with Oomi and the creation and delivery of the Workforce website.
- Production of marketing material such as imagery, guides, slides, social media posts, presentations etc. for all BII & Workforce needs.
- Organising printed materials – pop-up banners, window stickers etc. from quote through to production.
- Create and oversee email campaigns, including INNfocus and CEO updates
- Contribute ideas and themes to the BII News magazine and manage content and member contacts to BII News Editor, Kate Oppenheim.
- Training, development and allocation of key tasks to the Marketing Assistants and Marketing Executives, supported by the Head of Comms.
- Working with the Trusted Partnership team including the Head of Operations to deliver Trusted Partner content, liaising closely on e-shot content and social media support.
- Leading on key projects in all above areas throughout the year, in partnership with Head of Comms and SLT.
PR/Government engagement
Supporting the Head of Comms and CEO with the PR and communication of the BII’s engagement with Government and other stakeholders in our sector:
- Writing press releases and email updates to members on our work with Government, as well as any key issues relating to the sector, with the support and guidance of Head of Comms and CEO.
- Developing ideas for campaigns to drive engagement, and champion the sector and the opportunities it presents.
- Working with the Membership team to ensure Comms are delivering the actionable tools and information that members need to help their business.
- Running member surveys to gain data on their challenges and identify key members we could work closely with to deepen our understanding of the pressures they are facing.
Events/Awards
Working with the Head of Comms and wider SLT to deliver successful events for the BII:
- Assist the Head of Comms to ensure we have excellent delivery of our competitions - Licensee of the Year Award, NITAs and any other competitions/awards as required.
- Assist Head of Comms and SLT gaining Sponsorship for events.
- Oversee the organisation of all elements of BII Events alongside the Head of Comms and Comms team: Summer Event, NITAs, Tied Trade Forum and other events.
- Ensure we efficiently manage the team to manage suppliers/sponsors/partners on all elements, including but not limited to:
- Stock and supplies organisation, including delivery, courier etc
- Hotel booking
- Venue negotiation
- Presentations, marketing collateral etc.
PERSON SPECIFICATION – our ideal candidate
- Good level of IT skills with strong system knowledge of:
- CRM systems
- Website Management
- Email campaign platforms
- Canva graphics platform
- All social media platforms
- Strong Marketing and/or Communications background including campaign strategy
- Self-motivated; ability to work under minimal supervision and lead on projects to ensure their successful delivery.
- Flexible approach to support other team members in Communications, but also across all other departments and department Heads.
- A strong understanding of the Hospitality industry, but in particular, pubs, would be incredibly beneficial.
- Knowledge and understanding of the role a membership body plays would also be very desirable.
- Collaborative team player, with a can-do attitude and positive approach – our industry is fun to work in, but also incredibly demanding at times.
- Strong interpersonal skills with the ability to deal with stakeholders at all levels, from BII members, through to leaders in other businesses.
- Confident in managing multiple work streams in parallel and delivering on tight deadlines, particularly for Events
- High level of organisational skills
- Attention to detail - ability to spot issues and get them resolved efficiently
- Flexibility – able to switch from one task to another at short notice to deliver on important communications requirements
- Resilience – able to cope with a busy role and work well under pressure
Company
Being a BII Member means being part of something bigger, being part of the BII Team means delivering on our mission to Inspire - Develop - Support, through our full range of Member Benefits.
Our BII Team brings a wealth of knowledge and enthusiasm to their respective positions and we're excited to be expanding that team at the moment.
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