Marketing Manager

Marketing Manager

The Caprice group encompasses
London’s favourite restaurants, from some of the oldest and most classic
establishments in London to its most exciting and innovative new openings. 

The Marketing Manager role will involve being an ambassador for these signature restaurants such as Scott’s, Daphne’s,
Sexy Fish, 34 Mayfair, Balthazar and J Sheekey, as well as The Ivy Collection’s
luxury brands such as The Ivy West Street and The Ivy Club, Harry’s Dolce Vita,
Harry’s Bar, Brasserie of Light, Granary Square Brasserie, The Ivy Asia St
Paul’s, along with new openings.

The main responsibilities of the Marketing Manager will be to understanding the local community and identifying key opportunities for engagement to ensure each site is aware of current patterns, trends and events within their community.

Key Responsibilities

Responsibility for the creation and delivery of
innovative yearly marketing plans

Understand the commercial challenges and opportunities
for each site and adapt the activity to suit the needs of the business

·   Work with the PR team on delivery for media outreach for each site

Work with the social media manager with building a content
plan for each site with a focus on engagement

·   Responsible for the creation of online and offline marketing
collateral to support key activations

·   Post campaign reporting with a focus on ROI that meet KPIs

·   Manage the restaurant websites and ensure all channels are updated

·   Work effectively with the operations teams to deliver onsite
marketing activity

·   Ensure strong awareness and knowledge of each market and

·   Work with the data agency to create customer profiles by site,
identify new markets and opportunities with key audiences and create activity
to target each sector

·   Implementation of a marketing strategy that engages the corporate
audience, with a focus on private dining

·   Leading on potential new openings

·   Work as part of the marketing team to support with creative idea

·   Ensure a strong events calendar is in place per site

·   Identify brand partnerships with like-minded brands to increase
brand profile

·   Writing engaging and on-brand copy for individual sites for both
print and digital


Experience requirements

·   Minimum of 4 years’ experience within a marketing role

·   Luxury brand experience

·   A strong interest in the London dining scene

·   Creative thinker with proven history of campaign management

·   A team player with a can-do attitude who thrives on delivering to
tight deadlines

·   Well presented with excellent verbal and written communication
skills, including strong copywriting skills

·   Experience of using CMS

·   Highly organised and methodical 

If you are interested in the role we would love to hear from you!

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