Prince Of Wales Forest Hill (To Be Renamed The Forest)

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Pub Overview

What would you do with this pub to make it even more of a success?

The area

Explore an unparalleled opportunity to invest in a thriving pub situated in the heart of Forest Hill, one of Southeast London's most promising areas. Boasting a strategic location with swift access to the city,

With nearly 10,000 adults within a 10-minute stroll, predominantly affluent and aged between 25-44, and over 41,000 within a 20-minute walk, the potential customer base is substantial.

The Forest's strategic positioning positions it uniquely, with only four competitor pubs nearby, offering an exceptional opportunity to dominate the local market.

The offer

The Forest is available on our investment tenancy agreement. Click here for more information on this agreement .

Embark on a flourishing venture with our planned extensive refurbishments.

Internally, a complete refurbishment, including upgraded toilets, is set to enhance the pub's appeal. Externally, a full redecoration and a striking new signage scheme will create a fresh an inviting Premium Local atmosphere.

With a comprehensive drinks' menu, alongside a delightful selection of great pub classics and coffee, this revitalised pub is poised to charm and cater.

This opportunity beckons those ready to step into a thriving pub business with a strategic location and substantial investment from our end.

If you've benefited from running or owning a pub business, we'd love to hear what experience you can bring.

The right operator for The Forest will have a genuine passion to run a hospitality business with a clear focus on exceeding consumer expectations . They will have a clear vision for their food & drinks menu, marketing strategy and entertainment offer and can create a memorable experience for their customers.

If this sounds like the incredible pub opportunity you've been waiting for, apply today and tell us what you can bring to this pub's next chapter…


  • Investment Tenancy
  • Catering Kitchen
  • Live Sports
  • Private Accommodation
  • Refurbishment Planned
  • Outdoor Trade

Trading Area & Facilities

The Forest will be undergoing a refurbishment which will cover the interior and exterior of the pub.

A full list of works and pub floor plan can be found in the 'refurbishment details' in the downloads.

The pubs trading area and facilities post refurbishment will be:
  • Main trading area with bar
  • 55 internal covers
  • 25 external covers
  • Catering kitchen
  • SmartDispense
  • Patioed garden with outdoor seating. Click or tap here to enter text.

Applicants should be aware that all refurbishments are subject to final board approval which will be determined as part of the leasing process.

Where a significant investment is made in a pub by Star Pubs & Bars, an "Investment Exemption" will be required. The exemption means that the option of a Market Rent Option lease won't be available at rent review for a period of up to seven years for this site, as per The Pub Code (2016).

Private Accommodation

Private accommodation consists of 3 bedrooms, a living room, kitchen, bathroom and a office

Pub Financials

Annual Rent £
Estimated Annual Turnover £
Deposit £
Estimated Fixtures & Fittings Value £
Estimated Stock Valuation £
Estimated Working Capital £
Estimated Total Ingoing Costs £
Estimated Minimum Ingoing Costs £

The above figures are provided as a guide only and will be finalised as part of the commercial agreement. All figures quoted are exclusive of VAT.

Estimated Working Capital is an estimate of key start-up costs such as professional fees, training fee, premises license fee, F&F valuation fee & till floats. There will be additional ongoing charges payable during the term of the agreement such as property maintenance, repairs fund, SmartDispense. These costs will be outlined prior to completing a business plan and finalised at Heads of Terms.

The calculation of the Estimated Minimum Ingoing Costs assumes a minimum deposit of 1 month's rent and that fixtures and fittings (F&F) are rented. The subsequent deposit build up and F&F rental costs should be included in your financial assumptions in your business plan. Note that on FRI and Investment Tenancy Agreements deposits will always be 3 month's rent in advance and fixtures and fittings (F&F) must always be purchased. A deposit of 6 month's rent will be required for operators trading under a Limited Company with no Guarantors. In order to ensure a successful start-up, all applicants must have a minimum £10,000 un-borrowed funds.

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