Jolly Potters Stoke On Trent

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Pub Overview

Fantastic potential to make the Jolly Potters the beating heart of the community!

What would you do with this pub to make it a success?

The area

The Jolly Potters is located in the town of Newcastle-Under-Lyme, close to Stoke on Trent. The pub is surrounded by shops, food and retails outlets and mixed housing.

Jolly Potters is a well-established part of the pub circuit. known as the famous Hartshill Mile and is also a favourite with locals looking for that perfect drink in a friendly, welcoming environment.

The pub benefits from being one of 7 pubs found in an area of around 4,500 adults. The diverse customer base is made up of singles and couples from the younger demographic, looking for a value driven offer .

The offer

Available on our investment tenancy agreement. Click here for more information on this agreement . The potential of this pub lies in developing a competitive , fully wet led offer. What drinks would you look to implement in the pub?

The site currently has the ability to drive trade via some live entertainment, selection of pub games, such as pool, and darts and pub games machines. It offers a selection of cask ales and popular beers, ciders, wines and spirits.

There is an opportunity for the operator to grow the business by offering a great selection of drinks and although there is no catering kitchen on site, there is a good opportunity to introduce simple 'back bar' snacks offer.

We're always open to new ideas, what would you do to drive trade?

Attitude is more valuable than experience. If you've got the following, we'd love to hear from you.
  • Understanding of the local community
  • You know what it takes to build a successful business
  • You love hospitality and are great with customers

If this sounds like the incredible pub opportunity you've been waiting for, apply today and tell us what you can bring to this pub's next chapter…


  • Live Sports
  • Pub Games
  • Smoking Area
  • Outdoor Trade
  • Cask Ale
  • Refurbishment Planned
  • Investment Tenancy

Trading Area & Facilities

  • The Pub is set out across five rooms all serviced by a central bar
  • pool room with a darts board
  • Lounge, bar and snug area with log burner
  • Smart Dispense
  • Large, patioed beer garden
  • Private accommodation

The pub will undergo full Redecoration including refurbished signage and new lighting.

Applicants should be aware that all refurbishments are subject to final board approval which will be determined as part of the leasing process.

Where a significant investment is made in a pub by Star Pubs & Bars, an "Investment Exemption" will be required. The exemption means that the option of a Market Rent Option lease won't be available at rent review for a period of up to seven years for this site, as per The Pub Code (2016).

Private Accommodation

Private accommodation consists of 2 bedrooms, a living room, kitchen and bathroom.

Pub Financials

Annual Rent £
Estimated Annual Turnover £
Deposit £
Estimated Fixtures & Fittings Value £
Estimated Stock Valuation £
Estimated Working Capital £
Estimated Total Ingoing Costs £
Estimated Minimum Ingoing Costs £

The above figures are provided as a guide only and will be finalised as part of the commercial agreement. All figures quoted are exclusive of VAT.

Estimated Working Capital is an estimate of key start-up costs such as professional fees, training fee, premises license fee, F&F valuation fee & till floats. There will be additional ongoing charges payable during the term of the agreement such as property maintenance, repairs fund, SmartDispense. These costs will be outlined prior to completing a business plan and finalised at Heads of Terms.

The calculation of the Estimated Minimum Ingoing Costs assumes a minimum deposit of 1 month's rent and that fixtures and fittings (F&F) are rented. The subsequent deposit build up and F&F rental costs should be included in your financial assumptions in your business plan. Note that on FRI and Investment Tenancy Agreements deposits will always be 3 month's rent in advance and fixtures and fittings (F&F) must always be purchased. A deposit of 6 month's rent will be required for operators trading under a Limited Company with no Guarantors. In order to ensure a successful start-up, all applicants must have a minimum £10,000 un-borrowed funds.

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